How To Get Started As A Freelance Web Developer


I started freelancing as a web developer September 2022 and it was a huge and confusing challenge. I have learnt alot from my experience.

The good news is that you only need two key ingredients to get started: knowing how to make websites and finding people who will pay you(clients). In this guide, we’ll explore practical steps to showcase your skills and connect with potential clients, helping you secure your first 5 to 10 projects.

How to Show Your Ability to Create Websites

Imagine meeting two website developers.

One website developer tells you about their extensive experience as a web developer. The other developer shows you website(s) they have created. Who would you choose to work with?

The developer that shows website(s) has the proof that they can create what the client wants(a website).

1. Create Sample Website Projects

Building sample website projects is a fantastic way to demonstrate your skills to potential clients.

Start small and gradually increase the complexity of your projects. The more you create websites, the more you increase your confidence in your own skills and ability.

Consider developing websites for real businesses, fictional businesses or personal projects to highlight your skills.

2. Create A Portfolio Website

Once you have one or more website samples, you can proceed to creating a portfolio website.

This website will serve as a hub where potential clients find and explore your previous work, understand your skills, and learn more about you.

Keep it simple, visually appealing, and make sure it’s easy to navigate. Include detailed descriptions of each project, emphasizing the problems you solved and the technologies you used.

How to Find and Engage with Paying Clients

1. Method 1: Reaching Out To Potential Clients

a. Identify Your Niche

Start by identifying your niche – the area where your skills and interests align. It could be creating e-commerce sites, personal blogs, or small business websites. Understanding your niche helps you target clients more effectively.

b. Build a Targeted Client List

Compile a list of potential clients within your chosen niche. Utilize social media platforms, professional networks, and online communities to identify businesses or individuals who might need your services. Look for those who lack an online presence or have outdated websites.

c. Craft Personalized Outreach Messages

When reaching out to potential clients, avoid generic messages. Craft personalized and concise outreach messages. Clearly communicate how your skills can benefit them and solve their specific problems. Be genuine and show a sincere interest in their projects.

2. Method 2: Attract Potential Clients

a. Establish an Online Presence

Create profiles on freelancing platforms, such as Upwork or Fiverr, and optimize your profiles with your portfolio and skills. Additionally, maintain an active presence on professional networks like LinkedIn, where potential clients often search for freelance talent.

b. Blog About Web Development

Start a blog related to web development. Share your knowledge, insights, and experiences. This not only establishes you as an authority in your field but also attracts potential clients who may be searching for solutions to their web development challenges.

c. Offer Free Resources

Provide valuable resources, such as tutorials, guides, or free tools related to web development. This showcases your expertise and generosity, creating a positive impression among potential clients.

author's bio photo

Hi there! I am Avic Ndugu.

I have published 100+ blog posts on HTML, CSS, Javascript, React and other related topics. When I am not writing, I enjoy reading, hiking and listening to podcasts.